A NEW IMAGE IN ORDER TO BRING CHANGE

White Space

White Space, a Dutch start-up that has the power to help businesses make faster and better decisions with a cutting-edge Game AI approach, was looking for a new brand identity. They wanted an image that reflected their core beliefs, their true personality, and the product that they promise to deliver to their clients.

BRAND IDENTITY

LOGO DESIGN

MOTION GRAPHICS

THE PROBLEM

This is not us!

The company’s previous visual identity did not reflect who they were and how they saw themselves in the future.

Also, because of their background expertise in the oil and gas industry, as a result of multiple years working for Shell, they were being perceived as another oil and gas company and not as a company that has the power to help make better decisions.

RESEARCH

DECONSTRUCTION

CONCEPTS

HANDS-ON

PROJECT MANAGEMENT

My role

This project is the result of a collaborative effort between me and the founders of White Space, Tom Savels and Norbert Dolle.

Regarding my role, I took the lead throughout all phases with constant and regular feedback from Tom and Norbert.

PROJECT MANAGMENT

My role

This project is the result of a collaborative effort between me and the founders of White Space, Tom Savels and Norbert Dolle.
Regarding my role, I took the lead throughout all phases with constant and regular feedback from Tom and Norbert.

RESEARCH

DECONSTRUCTION

CONCEPTS

HANDS-ON

RESEARCH

Digging deep

Who is White Space?
What do they do?
What do they deliver to their clients?
Who are their main clients?
Who are their competitors in the market?
What makes White Space different from its competitors?

CONVERSATIONS

MEETINGS

VIDEOCALLS

OBSERVATION

QUESTIONNAIRE

With all the information gathered during the research phase in order to get to know the company,
visual summaries like the ones shown below were made.
These visual mind maps helped the creative and work process by providing the
‍big picture to understanding who White Space is and who they are serving.

All the information gathered during the research phase in order to get to know the company, visual summaries like the ones shown above were made. These visual mind maps helped the process by providing the big picture understanding who White pace is and who are they serving.